爱奇艺12.23有嘻哈Live巡回演唱会·北京站启动
时间:2020-10-23 18:53:42阅读:1280次来源:星辰影院 由爱奇艺、First Records出品,爱奇艺、亚洲星光娱乐主办,年代未来、银河音乐、品臻传媒、合润传媒集团联合主办的有嘻哈Live巡回演唱会将于12月23日正式启动,吴亦凡将担任本次音乐总策划,并和潘玮柏、热狗MC Hotdog带领总冠军PG One、艾福杰尼、VAVA、Tizzy T等超人气Rapper,以秉承“主张表达,强调态度”的理念,为用户带来一场难以复制的豪华视听盛宴。据悉,该演唱会以北京为始发站,历经长沙、上海、武汉、合肥、广州六大城市。爱奇艺持续放大现象级网综《中国有嘻哈》的IP效应,此次重磅打造的线下“有嘻哈LIVE演唱会”,在不断丰富爆款IP衍生维度的同时,也实现了爱奇艺头部音乐内容版图的拓展。
打造高品质线下衍生内容全方位提升用户视听体验
12月23日,首场有嘻哈Live巡回演唱会将于北京首都体育馆开启,作为《中国有嘻哈》的线下衍生内容,演唱会在舞美设计以及视觉特效上将《中国有嘻哈》节目中标志性的工业风延伸至线下与嘻哈元素相结合打造实景舞台,并利用灵巧设计将会场分割出多个不同的演出领域,充分还原《中国有嘻哈》原节目中场景式表达的同时,更通过裸眼3D的技术运用,将此次有嘻哈Live巡回演唱会的视觉冲击推到极致。此番,彰显出极高品质的有嘻哈Live巡回演唱会,不仅有效提升了用户娱乐视听体验,更实现了《中国有嘻哈》IP衍生线下内容形态的增补。
完善IP衍生内容生态释放爆款IP商业价值
贯穿《中国有嘻哈》节目的播出始终,爱奇艺不断打造高品质、多元化的嘻哈IP衍生内容,诸如《嘻哈简史》、《嘻哈头条》,VIP会员独享《中国有嘻哈》复活赛、人物志《中国有嘻哈.王者之路》以及此次的有嘻哈Live巡回演唱会,再加之广告、授权商品、直播、电商、游戏等多种商业手段,爱奇艺在实现嘻哈IP商业版图全涵盖的同时,也激活了嘻哈IP产业链活性,延续嘻哈文化热度。事实上,爱奇艺对嘻哈文化的商业构想远不止如此,未来,爱奇艺将找准更多的“小切口”文化,实现爱奇艺在IP运营模式上进一步拓展。
12月23日,有嘻哈Live巡回演唱会·北京站将于北京首都体育馆燃情开唱,吴亦凡、潘玮柏以及PG One、VAVA、Tizzy T、鬼卞等超人气Rapper都将悉数到场,嘻哈盛宴即将到来,让我们拭目以待!
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