吸粉不停,带货不停,爆款星主播以综艺力增加品牌“内容力”
时间:2020-10-24 00:30:42阅读:1908次来源:星辰影院 随着当下人们消费习惯的迁移,直播电商已成为企业营销的重要触点。疫情期间,直播带货吃尽了流量红利,吸引了大量的品牌蜂拥而至试图分一杯羹。然而,众多品牌陷入了同质化竞争、缺少创新的营销困境。作为融合了“直播”+“真人秀”的全新物种,由场景互娱、蓝象传媒联合出品,腾讯视频平台独播的《爆款星主播》,作为首档电商直播真人秀节目,正是对如何运用综艺力增加品牌“内容力”的探讨。
娱乐性与专业性并存
《爆款星主播》由沈涛担任“聚星官”,邀请原湖南卫视鬼马主持人关关作为“聚星助力官”倾力加盟,并携手薇娅、叶一茜、胡可等圈内好友加盟明星评审团,以场外视角探讨节目,为节目升温和制造系列话题。
品牌亮点即是观点,品牌内容即是广告
《爆款星主播》创新玩法,深度联动品牌共同引爆。以来自直播界、游戏界、二次元等多圈层选手俘获用户为品牌瞄准营销的借力点。选手以品牌联动观点输出,实现品牌与节目内容的共创和营销,从心智层面触及和打动消费者。以综艺槽点撩拨用户情绪,激发大众共鸣让品牌与用户建立起更深层次的互动关系。
长线布局,长尾营销,卡位“双十一”强势发力
据悉,《爆款星主播》将于今年10月登陆腾讯视频独家开播。通过节目与品牌的内容共创和联合营销,帮助品牌,为品牌迎战“双十一”提供了更足、更久的蓄势,以综艺内容帮助品牌带给观众更多元、更精彩的表达。
热门视频
冒牌特工零零七
未录入 / 其他
已完结
人气:2820
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