耐飞创始人栗坤 把握机遇开发主旋律赛道
时间:2020-10-24 00:28:39阅读:2079次来源:星辰影院 数据显示,春节以来,互联网日活跃用户规模、日均用户时长均创历史新高,电影日均有效播放更是较2019年有大幅提升。大好的形势反而让从业者倍感压力,一方面在经历了长久的影视寒冬后要思考如何把握当下的机遇,同时还要尽快追赶上因为疫情延误的项目。
今年以来,政府呼吁行业要尝试开辟新赛道,抓住题材红利,进一步加强有效内容供给,持续加强对主旋律题材扶持引导,也鼓励商业题材创新创优疫情影响减弱后,由栗坤创立的耐飞影视积极复工。针对当前形式,耐飞把重点放在了旗下主承网络电影业务的青年厂牌兔子洞文化。
网络电影在几年的成长中,形成了以玄幻、武侠、悬疑、奇情等题材为主的特色化流量类型。随着网络电影受众群体的壮大,行业也开始对网络电影进行题材的探索与质量的追求。作为耐飞旗下年轻厂牌的兔子洞文化,始终重视探索与尝试。栗坤表示:“兔子洞文化从成立之初到现在,在题材和类型上一直保持着新鲜的创新,我们也不想重复,我们希望能够不断拓展新的赛道,让更多题材在网络电影这个板块业务下呈现出非常强大的生命力。”今年兔子洞文化在主旋律题材赛道上进行了许多尝试,推出“致敬英雄献礼季”系列,包括致敬人民英雄的《奇袭地道战》,以及聚焦扶贫支教故事、献礼教育英雄的《树上有个好地方》,以及耐飞影视献礼消防英雄的网剧《你好,火焰蓝》。
耐飞始终把传递正能量,弘扬核心价值观作为己任,今年对于主旋律题材赛道的规划布局不仅仅是对政府号召的响应,也是栗坤以及每一个耐飞人作为影视行业者对于自身社会责任的自觉。
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