中街1946牵手代言人陈伟霆 天猫欢聚日新品爆卖50000+套

时间:2020-10-24 00:25:21阅读:3181
最近,各大公交站、地铁站都被这个拥有74年历史的中街旗下高端冰品品牌—中街1946霸屏了!这些自带香甜的户外广告,就是中街1946牵手品牌代言人陈伟霆举行的天猫聚划算欢聚日活动!在品牌成立

最近,各大公交站、地铁站都被这个拥有74年历史的中街旗下高端冰品品牌—中街1946霸屏了!这些自带香甜的户外广告,就是中街1946牵手品牌代言人陈伟霆举行的天猫聚划算欢聚日活动!

在品牌成立五周年之际,中街1946请到了陈伟霆做品牌代言人,因为他们都拥有一个共同点——用实力说话。中街1946延续了东北雪糕用料实诚的做派,用料充实,流心部分整整占雪糕的三分之一,一口咬下去幸福满满。而可唱可跳可演的陈伟霆更是不用多说,实力大家都有目共睹。

今年夏天,中街1946携手品牌代言人陈伟霆带来天猫欢聚日定制款新品【霆语流心】礼盒,内含3款流心口味雪糕。流心巧巧,原味牛乳搭配法布芮家族流心巧克力酱,巧克力夹心流淌而下,如同巧克力火山肆意迸发;流心草莓,诱人的草莓流心搭配冻干草莓颗粒,草莓的酸甜与奶味的完美融合,将水果的酸甜风味完美体现,口感丰富细腻,有淡淡的奶香回味;流心芒芒,夏季不可缺少的热带芒果雪糕,芒果流心酱搭配冻干芒果果粒,口感丰富入口细腻,一口下去迸发芒果自带的清爽微酸,风味纯正。最重要的是,这款新品流心系列雪糕的特殊之处就在于其独家的工艺:内芯流心酱在-18℃依然可以保持流动状态,带给你流心的爽快口感,给味蕾双重享受。

5月10日,中街1946和代言人陈伟霆点亮北京王府井大街、上海环球港双子塔、上海金茂大厦、杭州西湖天幕LED大屏,开启品牌五周年【霆语流心 聚冻一夏】欢聚日盛典活动。

5月11日-5月14日,中街1946“聚划算欢聚日”活动正式开启,庆祝品牌五周年BIG DAY。在粉丝们的热情支持下,开卖短短1小时,陈伟霆同款【霆语流心】新品礼盒销售额破百万!

整场活动中,明星新品【霆语流心】受到热烈欢迎,爆卖5万+套,售出50万+支雪糕,让人不得不感叹中街1946的实力和代言人陈伟霆的超强热力!

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