耐飞创始人栗坤 优质内容与高效推广
时间：2020-10-24 00:23:40阅读：2402次来源：星辰影院 在2020年这个特殊的的春天，分账剧迎来了飞速发展的阶段，在众多分账剧作品中由耐飞影视出品的《公子，我娶定你了》格外吸睛。上线不到半个月就取得爱奇艺网剧榜第一名的成绩，豆瓣亦是好评如潮。
《公子，我娶定你了》能够取得成功靠的是高品质的内容与高效的营销推广。
耐飞影视始终以“好故事”为核心内容宗旨。《公子，我娶定你了》没有流量大咖，能够吸引用户靠的是精心打磨的作品。《公子，我娶定你了》的剧本经历了将近一年的打磨，与反复修改，这在耐飞所接触的分账剧中是耗时最长的一个。另外《公子，我娶定你了》经历了反反复复的剪辑调整以追求最好的剧集节奏，对于人物的塑造也有精心的设计以便能最高效地留住用户。
《公子，我娶定你了》的营销推广分为站内站外两部分。站内注重产品的包装，力求吸引更多用户。在站外的推广上耐飞做出了许多新的尝试。比如利用抖音等短视频平台引流。在用户重合度较高的剧集《满满喜欢你》官方抖音账号对《公子，我娶定你了》进行推广。同时联合数家在购买上用户属性相互契合的品牌，以剧宣加衍生品销售的方式由耐飞创始人栗坤亲自进行直播推广。
分账剧市场飞速发展，想要从中分得蛋糕，一方面要以扎实的内容为基础，另一方面要在营销推广上求新求变。
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蜀山奇仙录第二季
张沛,倪康,醋醋,沈达威,赵洋
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