雪村携“翠花 上酸菜”开启喜剧IP跨屏新模式

时间:2020-10-24 00:21:23阅读:965
雪村写真“老张开车去东北,撞了,肇事司机耍流氓,跑了……翠花上酸菜”还记得雪村这首《东北人都是活雷锋》吗? 这首歌曲承载了无数人的青春记忆,当年红爆

雪村写真

“老张开车去东北,撞了,肇事司机耍流氓,跑了……翠花上酸菜”还记得雪村这首《东北人都是活雷锋》吗? 这首歌曲承载了无数人的青春记忆,当年红爆大江南北,一度成为大家耳熟能详的神曲。近日,雪村携《东北人都是活雷锋》再次出现在大众面前,将打造喜剧IP综艺节目真人秀和电影的新矩阵。

雪村携成名作 创新打造系列喜剧IP

随着国内疫情防控基本得到控制,各地恢复复工复产,雪村也不例外,携成名作《东北人都是活雷锋》一个既幽默风趣又有教育意义的原创IP亮相,将打造成为系列喜剧IP,不仅要做电影和综艺,欲将做成一个原创性的喜剧IP品牌,讲述小人物也是大英雄的励志故事。

近些年来各类的国产IP层出不穷,无论在数量和质量上都呈现了飞速发展的强劲势头,《东北人都是活雷锋》作为雪村原创IP的电影和首档综艺节目真人秀,秉承精益求精、创新不止的制作理念,摒弃了传统喜剧综艺里的模式化套路,无疑成为众多原创喜剧综艺中的创新先锋。

布局喜剧IP新矩阵 兼具娱乐与教育价值

雪村自《东北人都是活雷锋》一首歌红爆大江南北后,也积极投身于演员、导演的行列,此次将《东北人都是活雷锋》这一原创IP拍摄电影和综艺节目真人秀,实现大荧幕与小荧屏“联动”为大众呈现以小我见大我的喜剧圣宴,从而为观众传递友谊的社会正能量。

此次以“雷锋”为切入点,集娱乐性、文化性、思想性、教育性于一体的创作理念,让观众在娱乐互动之中,感受到电影和综艺的多元魅力,激发更多观众要像雷锋一样帮助身边的人和物。《东北人都是活雷锋》这一档新鲜又赋予教育意义的优质综艺真人秀和电影,将为中国电影和综艺注入新的活力,打开新的格局。

据悉,《东北人都是活雷锋》喜剧IP综艺节目真人秀和电影聚集了众多知名明星,而综艺节目有望在东方卫视播出。

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