主播带货模式升级 快手携十亿红包春晚预热

时间:2020-10-24 00:14:55阅读:4706
近日,中央广播电视总台联合快手在京举办发布会,宣布快手为2020鼠年春晚的独家互动合作伙伴。此次合作中,双方将以“点赞中国年”为主题,首次采用“视频+点赞&rdqu

近日,中央广播电视总台联合快手在京举办发布会,宣布快手为2020鼠年春晚的独家互动合作伙伴。此次合作中,双方将以“点赞中国年”为主题,首次采用“视频+点赞”的形式,在除夕晚间派发10亿现金红包,而此举创造了春晚史上的金额之最。

自2019年下半年以来,快手官方便开始加快了发展步伐,从创新其主播带货链开始,便为2020年的春晚战略埋下了布局链条。以其知名的养生博主郑善方为例,1992年2月19日出生于山东省聊城市,现今收获了51.9W的粉丝,是青年主播群体的代表之一。自2018年入驻快手以来便抛弃了惯常中低价、耐用的带货模式,首次尝试轻奢和高质量的名品好物。同时,据其本人透露,因毕业于北京电影学院的科班经历,所以深谙明星加网红的市场规律。他在直播中利用明星效应为快手平台引流,同时配合官方的动作让利用户,曾在去年双十二期间获得了喜人的成绩。

此外,郑善方的经历只是万千网红的“缩影”。记者从中国日报网处获悉,春节临近,快手的其他系列预热活动也在不断升温。凭借着孵化扶持优质主播给用户让利,快手在不断地触及着更多的年轻群体。

据了解,本次“点赞中国年”活动玩法以收集“红心”为核心玩法,主播作品页和活动主界面会实时呈现全国点赞次数地图,旨在服务于用户的使用习惯。截止目前,经过内蒙古广播电视台主持人名妍、芝麻女逗等头部网红的参与,相关活动话题已经达到1亿的阅读量,而最终的影响力估值将在春晚过后揭晓。

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