《蜀山战纪2踏火行歌》超13亿收官 爱奇艺布局多元化题材彰显创新实力
时间:2020-10-23 20:25:43阅读:2160次来源:星辰影院 由江苏稻草熊影业有限公司出品,爱奇艺联合出品的首部神话新武侠剧《蜀山战纪2踏火行歌》于4月5日收官。该剧通过讲述四位少年历经坎坷、成就天下大义的故事,带领用户走进了全新的蜀山世界。截至目前,爱奇艺播放量突破13.4亿,微博同名话题#蜀山战纪2踏火行歌#阅读量飙升至6.8亿。可以说,对于《蜀山战纪2踏火行歌》的成功打造,爱奇艺不仅拓宽了题材边界,也更进一步实现着差异化题材布局的竞争优势。
根据骨朵数据网络剧年终报告显示,2017年爱奇艺网剧数量最多、题材覆盖面最广,全面领先纯网内容市场。可以得见,作为视频平台的引领者,爱奇艺一直以来坚持布局多元化题材、深耕垂直内容。此次,爱奇艺独辟蹊径,融合“神话”和“青春”两大元素创新打造的神话新武侠剧《蜀山战纪2踏火行歌》,跳脱出厚重与严肃的风格,深受用户喜爱。剧中英奇、英男两小无猜的逗趣、红月夫妇的情非得已等等故事脉络都牵动着用户的心弦,而他们放弃一己私欲、拯救天下苍生的侠义精神,也在进一步撬动着90、00后年轻用户的情感共鸣。不仅如此,剧中依山而建的亭台楼榭和葱茏园林等富有古代韵味的场景,也让用户看到东方传统文化的魅力。可以说,此次爱奇艺通过《蜀山战纪2踏火行歌》搭建创新化的内容题材、传递主流价值观的同时,也在塑造着神话新武侠题材的文化价值。
作为最懂用户、最懂内容的视频平台,爱奇艺依靠敏锐的行业直觉,不断打破题材局限,以此贴合核心受众的多元化需求,巩固爱奇艺平台的市场领先地位。未来,《冒险王卫斯理》、《凰权·弈天下》、《绯闻女孩》、《甜蜜暴击》等在内的古装传奇、青春热血、科幻冒险等多元化题材的头部内容将陆续上线。爱奇艺也将始终坚持从用户及市场需求出发,凭借创新力不断提升内容品质,进一步引领行业发展。
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